Video marketing has become more popular than ever in the recent past. In fact, video content will make up around 80% of all internet traffic by 2021. Social media has become a crucial platform for businesses to establish their brand, and video content plays a significant role in achieving this.
Compelling social media video content is essential for capturing the attention of your audience and keeping them engaged. Here are some tips on how to create compelling social media video content.
1. Know Your Audience
Before creating video content, you need to know your audience. It is essential to understand their likes, dislikes, interests, and demographics. It will help you tailor your video content to the right audience, making it more engaging and compelling.
For instance, if your target audience is younger people, you may want to create short, trendy videos on TikTok or Instagram that involve the latest dance challenges, popular songs, and current events.
2. Craft a Story
It’s essential to craft a story with your video content as storytelling is a powerful tool for capturing emotions and relating to your audience. A compelling storyline will help you capture your audience’s attention and keep it throughout the video.
Your story should have a clear beginning, middle, and end, showcasing a struggle or challenge that your audience can relate to. It should also include a resolution that provides a clear message or call to action.
3. Focus on Quality
Your video quality can make or break the success of your social media content. Invest in good lighting, cameras, microphones, and editing software to ensure your video quality is of the highest level.
Poor quality videos not only give a bad impression but also risk losing your audience’s interest and attention. Moreover, with so many videos available on social media, high-quality videos will help you stand out from the crowd.
4. Keep it Short
Attention spans of social media users have been reducing significantly in recent years. On average, a video should be less than two minutes to capture and maintain audience engagement.
A shorter video allows you to focus on the essential aspects of your message without overwhelming the audience with excess information. If your message has more than one point, consider breaking it into multiple videos or creating a video series.
5. Use Eye-Catching Thumbnails
Thumbnails are critical to a video’s success on social media. A video thumbnail is the first thing that captures the audience’s attention when scrolling through their feed.
When creating a thumbnail, keep the following in mind:
– Use bright colors to attract people’s attention.
– Use an image that summarizes the content of your video.
– Add text on the thumbnail, as it can give people an idea of what to expect from the video.
6. Incorporate Captions
More than 85% of videos on Facebook are viewed without sound. Adding captions to your video content makes it easier for a user to understand and engage with your content even if they’re not watching the video with sound.
Moreover, incorporating subtitles increases the chances of a user consuming your content, as it’s easier for them to read the captions than to watch the video with the sound on, especially when they are in a public space.
7. Be Trendy
One way to make your video content more engaging is to utilize trends and popular culture in your videos. Incorporating trendy elements into your videos can make them more relatable to your audience and increase engagement.
For example, if you’re creating content on Instagram, you can use the latest filters or make trendy TikTok videos and share them directly on Instagram reels.
8. Provide Value
Last but not least, your video content should always provide value to your audience. Giving them something to learn or take away from the video encourages them to engage with, share, and even follow your social media page.
When creating your video content, be sure to answer the “why” question by explaining the benefits of your content. Provide something that the audience can remember or talk about even after the video has ended.
Conclusion
Creating a compelling social media video can be challenging, but it’s worth the effort. By following the above tips, you’ll be able to create high-quality, engaging videos that capture your audience’s attention and keep them coming back for more.
Always remember to focus on quality, keep your videos short, and incorporate captions. Providing value to your audience is key, and keeping it trendy and relatable will help you create that ‘wow’ factor.
